Mohammed is a CEO with creative background from Saudi Arabia, who ranks among the top 5 most awarded ECDs in MEA and Top 100 internationally by the World Creative Rankings 2023 when he was the Regional Executive Creative Director of Leo Burnett.
During his 10 years at Leo Burnett in Saudi Arabia, he has served as jury at Cannes Lions, Art Director’s club, One Show, Dubai Lynx, Ciclope and New York festival and received coveted accolades and shortlists from the world's most prestigious award shows for the first time for his office and some of them for Saudi Arabia, including Cannes Lions, The One Show, Art Director's Club, EPICA, CLIO, Dubai Lynx, Loeries, AdFest, New York Festivals, Gerety, Effie's, Caples, and many others.
He’s known for creating work that sparks positive conversations around important causes and received coverage from the world’s most prestigious media outlets such as CNN, The Economist, EuroNews, GQ, France24, Barron’s, AlArabiya, Sputnik, Konbini, RT, Sozcu, Harper's Bazar, Arab News, Yahoo news, LBB, Campaign Magazine, The Drum, Adage, The Stable, Adweek, Club de Criação, Culture Pub, Creapills, L’ADN, Adobo, TrendHunter, Design Taxi, Behance featured collection, and Lürzer’s archive cover nomination 2022.
With extensive experience in developing remarkable campaigns and brand building for companies such as ARAMCO, IKEA, HSBC, Zain, PIF, McDonald's, Saudia, Tide, Sanofi, and many more, Mohammed had the opportunity to launch one of Saudi Arabia's most promising destinations: AlUla, for which he coined its regional proposition "The World's Masterpiece" and created all its campaigns to date.
Awards:
- GRAND PRIX | INDUSTRY CRAFT | DUBAI LYNX 2022
- GOLD | PHOTOGRAPHY | ART DIRECTOR’S CLUB 2022
- GOLD | SOCIAL MEDIA | ART DIRECTOR’S CLUB 2022
- GOLD | PRINT CRAFT | EPICA AWARDS 2021
- SILVER | ADVERTISING PHOTOGRAPHY | EPICA AWARDS 2021
- SILVER | OOH CRAFT | ADFEST 2022
- SILVER | MEDIA | DUBAI LYNX 2022
- SILVER | OUTDOOR | DUBAI LYNX 2022
- SIVLER | DIGITAL | DUBAI LYNX 20-21
- BRONZE | PRINT AND OOH CRAFT | CLIO 2022
- BRONZE | OOH CRAFT | ADFEST 2022
- BRONZE | PRINT CRAFT | NEW YORK FESTIVALS 2022
- BRONZE | PR | DUBAI LYNX 2019
- MERIT | ONE SHOW | 2022
- SHORTLIST | MEDIA | CANNES LIONS 2022
- FINALIST | PRINT CRAFT | NEW YORK FESTIVALS 2022
- SHORTLIST | OOH | CLIO 2022
- SHORTLIST | HEALTHCARE | CAPLES 2022
- SHORTLIST | INNOVATION | CAPLES 2022
- SHORTLIST | AMBIENT GUERILLA OOH | CAPLES 2022
- SHORTLIST | DIRECT | CAPLES 2022
- SHORTLIST | PRINT | NEW YORK FESTIVALS 2022
- SHORTLIST | OUTDOOR | NEW YORK FESTIVALS 2022
- SHORTLIST | PRINT | NEW YORK FESTIVALS 2022
- SHORTLIST | PRINT | NEW YORK FESTIVALS 2022
- SHORTLIST | PRINT | GERETY AWARDS 2022
- SHORTLIST | ART DIRECTION | GERETY AWARDS 2022
- SHORTLIST | PHOTOGRAPHY | GERETY AWARDS 2022
- SHORTLIST | MEDIA | DUBAILYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | INDUSTRY CRAFT | DUBAI LYNX 2022
- SHORTLIST | OUDOOR | DUBAI LYNX 2022
- SHORTLIST | OUDOOR | DUBAI LYNX 2022
- SHORTLIST | PRINT AND PRESS | DUBAI LYNX 2022
- SHORTLIST | DIRECT | DUBAI LYNX 2022
- SHORTLIST | DESIGN | DUBAI LYNX 2022
- SHORTLIST | DIGITAL | DUBAI LYNX 20-21
- SHORTLIST | FILM CRAFT | DUBAI LYNX 20-21
- SHORTLIST | BRAND EXPERIENCE & ACTIVATION | DUBAI LYNX 2019
- SHORTLIST | DIRECT | DUBAI LYNX 2019
- SHORTLIST MENA EFFIES 2019
* New York Festivals Grand Jury 2022
* DUBAI LYNX JURY MEMBER 2018
* ADFORUM OFFICIAL AWARDS JURY - PHNX TRIBUTE AWARDS 2020, 2021
* STAR REACHER - LEO BURNETT 2016
Awards Judged & Talks
Work Coverage:
