An Emmy-winning leader in creative storytelling, Mohammed Sehly is the co-founder and CEO of BigTime Creative Shop, an independent creative agency based in Riyadh. Under his leadership, BigTime has earned over 90 international awards, from Cannes Lions, D&AD, The One Show, Clio Awards, Dubai Lynx, MENA Effies, London International, ADFEST, New York Festivals, Loeries, and The Andy Awards—as well as making BigTime be named Independent Entertainment Agency of the Year in Cannes Lions 2025 after having 7 trophies including 2 Gold Lions. Many of these accolades were historic firsts for Saudi Arabia.
In the World Creative Rankings, BigTime was ranked among the top 12 independent agencies globally, and #1 in both the Middle East & Africa and the Asia-Pacific regions.
BigTime is the most awarded independent agency in the Kingdom, with a growing reputation for world-class creativity. It was recently named Regional Independent Agency of the Year at the LIA Awards.
While delivering integrated campaigns for high-profile clients including Pepsi, Puma, Spotify, Al Hilal, Riyadh Metro, LivGolf, and leading government entities like the General Entertainment Authority (GEA) and Riyadh Season, delivered work collaborating with global icons like Rafael Nadal, Novak Djokovic, Tyson Fury, and Oleksandr Usyk. Notable projects include “Touchin’ Hands,” a cinematic short directed by Guy Ritchie; “6 Kings Slam,” a film featuring six tennis legends; and a bespoke Jacob & Co. watch co-designed with Fury and Usyk, which sold at Sotheby’s to benefit the Make-A-Wish Foundation.
Sehly has also served as a judge for Cannes Lions, ADC, One show, CICLOPE, New York festival and others, he remains committed to shaping the future of culturally grounded, globally relevant creative work in the region.
Awards Judged & Talks
