The spirit of this campaign cool, quirky aesthetics, as well as the kind of ironic performances that shape the overall tone of this filmic world, are very much up our alley. This piece has to transmit us “what Yaqoot is and what Yaqooters are all about” with a dynamic, trendy and digital look. So,our strategy was how to to show the viewers in an eye-catching way, the benefits of Yaqoot. It’s time for us to celebrate the Yaqoot generation which is the internet generation and create something very specific for the Yaqooters. This is going to be flamboyant, surprising, and original!